Everyone Says AWS Cost Optimization Is Easy. Here's What They're Not Telling You.

You've seen the headlines. "Three easy ways to cut your cloud bill." "High-impact, low-effort cost savings." “Quick wins.” "Start optimizing in minutes."

If your company runs on AWS, relies on AWS-native tools, and you've tried to act on any of that advice, you know the truth: it's not easy, it's rarely straightforward, and "low effort" is doing a lot of heavy lifting in those sentences.